This Friday from 1-2 pm we will have KarmaKonsum as a guest at our premises. KarmaKonsum has invited Hub members to bring their marketing cases to the table and they have chosen to discuss the case of Martina Rudolph about her positioning as a wellness trainer who’s not striving for ideals or driven by results but sees movement as a way to get in contact with oneself. Her goal is to make people feel more natural and alive rather than focussing on being slim or sportive.

UPDATE: here are the 4 pictures I took of the nice event. Thanks again to Christoph and Noel for coming all the way from Frankfurt and Martina for the great lunch!